brainstorming

Ideation or Brainstorming? Whatever You Call It, Spend Time On Ideas

by JP Gorman Small Business Tips Leave a Comment

Ideas are hard to get a handle on. They have no physical properties, no one knows where they come from, they’re invisible to the naked eye, and they don’t actually do anything themselves. In spite of all this, they are the essence of what it means to be human. They are the engine that runs the brains that separate us …

Time Is Not Money

Time Is Not Money

by JP Gorman Small Business Tips Leave a Comment

Forget the old saying, “Time is Money.” Time is not money. It’s far more important. Many successful entrepreneurs can tell you story after story of the times they failed in business. Of funds misallocated, markets overestimated, and money promised that never materialized. A business requires money to both get started and to run, and without making money, a business is …

Content Is King

Content Is King (When It’s Well-Made)

by JP Gorman Small Business Tips Leave a Comment

If you’ve been involved with the digital content development industry for any appreciable amount of time, you’ve no doubt heard the phrase “Content is King.” Though not the mantra it once was, it still serves as a guiding principle. The word “content”, after all, is right there in the industry’s name, and the combination of the Internet’s ever-changing nature with …

dontLetAfreelancerOrAgencyRunwildWithYourBlog

Don’t Let a Freelancer or Agency Run Wild with Your Blog (Or Your Budget)

by Julie Ewald Blogging Leave a Comment

I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When the sky is the limit, we are able to whip up a wonderful content mix that offers a range of something to cater to every persona that makes up their ideal audience. This allows us to create an entire library of brilliant on-brand content that’s basically begging to be shared and maybe even go viral. But this doesn’t mean this is always a good idea, as there are a few negative outcomes you could anticipate.

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Buzzwords

A Buzzword Never Made a Sale

by JP Gorman Small Business Tips, Writing Leave a Comment

Think outside the box, and it could be a real game-changer. It’s all about synergy, and a value-add that could shift your paradigm to proactively effect your social currency and personal branding. Are you ready for a new normal? Apologies if the above paragraph made you sick. It made me squeamish to write. However, it helps to see buzzwords in …

Create Content Ahead of a Trend

3 Steps to Create Content Ahead of a Trend

by Julie Ewald Marketing, Social Media Leave a Comment

Another Las Vegas–based marketing wiz and I have our fingers crossed that our panel gets picked for SXSW 2016. The Social Twerkshop is all about trends and how to catch them on the way up and create content to take advantage of them before everyone else. Presently I’m pounding the online campaign trail, reminding fans and followers to vote for it (and you too, please), and I’ve been thinking about the topic a lot, particularly about what you need to do if you want to be able to create content ahead of a trend.

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signs you've found the right agency

7 Signs You’ve Found the Right Agency

by Julie Ewald Marketing, Small Business Tips Leave a Comment

There are a lot of marketing and content agencies out there, and even if they do good work, that doesn’t mean they are good for you. Yep, that means that Impressa Solutions might not even be a proper fit—even if it pains me to say it. So how do you know you’ve found the right agency to work with: 1. …

work from home

Work From Home? It’s Easier to Work at a Clean Desk

by JP Gorman Copywriting Tips, Small Business Tips Leave a Comment

It’s a blessing and a curse to work from home: a blessing because it means you’re capable and trustworthy enough to stay employed without having to go into the office every day; a curse, on the other hand, because you almost have to produce higher-quality work than your office mates if you want to keep it going. That second part is …