Another Las Vegas–based marketing wiz and I have our fingers crossed that our panel gets picked for SXSW 2016. The Social Twerkshop is all about trends and how to catch them on the way up and create content to take advantage of them before everyone else. Presently I’m pounding the online campaign trail, reminding fans and followers to vote for it (and you too, please), and I’ve been thinking about the topic a lot, particularly about what you need to do if you want to be able to create content ahead of a trend.
Generally speaking, you have to set yourself up if you want to successfully trend spot and then hop on. I’d expand on this for SXSW; right now I’m looking at three steps.
1. Build a team
You have to be nimble to create quality content on the quick, and having to find a team on a moment’s notice won’t work. The easiest way to do this, if you don’t already have a giant internal marketing team, is to hire an agency with a talent pool to pull from. You could also seek out freelancers in advance and have them on-call for when the need arises.
It’s impossible for you to get onto a trend in its infancy if you don’t know it exists. There are folks in the marketing world who analyze trends, and if you have the cash, you can hire one of them. Otherwise you and/or a tenacious virtual assistant could spend some time on the regular looking for the next viral hit.
3. Create a lot of content
There are plenty of trends that almost were. They have all of the makings for an Internet sensation, but for some reason they never really take flight. There are also ideas that catch on against all odds. Even if you are keenly aware of all of the indicators of viral success, that doesn’t mean the trend you are watching is actually going to be the next big thing. You will have to create content catering to many up-and-coming trends; some will be duds.
This is just a small piece of what my duo panel with Michael Erin Strong will discuss at SXSW Interactive 2016. Please comment, share, and vote for Social Twerkshop.