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Julie Ewald

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Don’t Let a Freelancer or Agency Run Wild with Your Blog (Or Your Budget)

by Julie Ewald Blogging Leave a Comment

I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When the sky is the limit, we are able to whip up a wonderful content mix that offers a range of something to cater to every persona that makes up their ideal audience. This allows us to create an entire library of brilliant on-brand content that’s basically begging to be shared and maybe even go viral. But this doesn’t mean this is always a good idea, as there are a few negative outcomes you could anticipate.

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3 Steps to Create Content Ahead of a Trend

by Julie Ewald Marketing, Social Media Leave a Comment

Another Las Vegas–based marketing wiz and I have our fingers crossed that our panel gets picked for SXSW 2016. The Social Twerkshop is all about trends and how to catch them on the way up and create content to take advantage of them before everyone else. Presently I’m pounding the online campaign trail, reminding fans and followers to vote for it (and you too, please), and I’ve been thinking about the topic a lot, particularly about what you need to do if you want to be able to create content ahead of a trend.

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7 Signs You’ve Found the Right Agency

by Julie Ewald Marketing, Small Business Tips Leave a Comment

There are a lot of marketing and content agencies out there, and even if they do good work, that doesn’t mean they are good for you. Yep, that means that Impressa Solutions might not even be a proper fit—even if it pains me to say it. So how do you know you’ve found the right agency to work with: 1. …

How to Create Good Relationships with Others in Your Industry

by Julie Ewald Small Business Tips Leave a Comment

A few posts back I wrote about how important it is to create good relationships with other folks in your industry, but it was pointed out to me that not everybody knows how to do that. And while you may have an idea of how to connect with others in the industry, you might want more inspiration on how to go about it. So here’s how to create good relationships with others in the biz.

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Why We Recommend Blogging to All of Our Clients

by Julie Ewald Blogging, Marketing, Small Business Tips Leave a Comment

We recommend blogging to all of our clients, and are a bit shocked when other marketers don’t do the same. This is because even though blogging may hold different levels of importance for different clients, it offers benefits to all of them that can be obtained even if they are blogging less frequently than our recommended minimum of one post …

Tips for Finding a Content Agency

by Julie Ewald Small Business Tips Leave a Comment

Finding a content agency is easy enough, but finding the right content agency is a whole lot tougher. How do you know you’ve found an agency that’s the best solution for you? You can’t really know until after you’ve started to work with them, but here are some tips to help you find an agency you should even consider: Experience …