Work From Home? It’s Easier to Work at a Clean Desk

by JP Gorman Copywriting Tips, Small Business Tips Leave a Comment

It’s a blessing and a curse to work from home: a blessing because it means you’re capable and trustworthy enough to stay employed without having to go into the office every day; a curse, on the other hand, because you almost have to produce higher-quality work than your office mates if you want to keep it going. That second part is …

Copywriting 101: Out of Ideas? Just Start Writing

by JP Gorman Copywriting Tips, Writing Leave a Comment

Writing works a little differently for a business professional than it does an artist. When expressing yourself artistically, you can wait on The Muse to provide the inspiration. When there’s a paycheck on the line, sometimes you have to start writing when you’re totally out of ideas. It’s a bummer, but there’s only way to get through it: Just start …

If Something’s Not Working, Break It Down and Start Over

by JP Gorman Copywriting Tips, Marketing, Small Business Tips Leave a Comment

A few weeks back, I was doing routine maintenance on my bicycle when it came time to change the rear wheel’s tube. The job, one of the easiest to perform, as far as basic maintenance goes, should’ve taken ten minutes, maybe fifteen if I went slow. Thirty minutes in, for some reason I still hadn’t finished the job. Finally, at …

Copywriting 101: If It Doesn’t Work, Get Rid of It

by JP Gorman Blogging, Copywriting Tips Leave a Comment

The worst mistake a copywriter can make is falling in love with a first draft. Reason being, that first draft of a piece is little more than a brain’s baby steps on the path to a much better, more fully-realized finished product. Before you get too impressed by your own genius, you’ve got to understand that most of what comes …

You Need to Read Epic Content Marketing (Yes, You!)

by Julie Ewald Blogging, Books, Copywriting Tips, Marketing, Writing Leave a Comment

Joe Pulizzi’s Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less is one of the books I get really darn excited about. Like Content Rules, I wholeheartedly recommend it to our clients when I can, and if you are a current client and don’t have a copy—give a shout! …

Why You Probably Don’t Want to Blog About Your Business

by Julie Ewald Blogging, Copywriting Tips Leave a Comment

Yes, your business indeed needs a blog. But your blog shouldn’t be about your business. You probably don’t want to blog about your business. Although you are all about your brand, the sad fact is others aren’t. Even your loyal customers or clients who give you referrals, spread the word about you on social, and seem borderline obsessed may not …

Active Voice: A Writer’s Trick That Makes Your Content Better

by JP Gorman Copywriting Tips, Small Business Tips, Writing Leave a Comment

The following sentences say the same thing in two different ways. As you read each, think about which you prefer: An old man walked down the street and checked his watch. An old man was walking down the street checking his watch. Let’s try that again, with two more sentences: The small business owner decided he wanted more traffic. The …

How to Talk To Women

by Julie Ewald Copywriting Tips, Writing Leave a Comment

Originally published in Las Vegas’ Infinity Business Magazine When it comes to creating content that speaks to women, the best intentions often go awry. Social conditioning, Sex and the City, religious traditions, advertising, social media, and more have all planted seeds in your brain. Even if you fight it, some have taken root. This is why, even with care, content …

Copywriting vs. Copyright

by Julie Ewald Copywriting Tips, Small Business Tips, Writing Leave a Comment

As a freelancer, I had this conversation many times over: Random person: What do you do? Me: I’m a copywriter. Random: Oooooooh! You are an attorney!? Law is so complex! Me: Well…uh…not exactly. Random: Don’t sell yourself short! I was trying to copyright this logo I made, and… Me: I mean I write stuff. Random: Huh? Me: Copy. I write copy. …

You Can’t Write Your Own Blog Content

by Julie Ewald Blogging, Copywriting Tips, Small Business Tips Leave a Comment

When I say you can’t write your own blog content, I really mean that you shouldn’t. I used to have some trouble explaining this to folks, but one day it was suddenly so clear. I was at a networking event over a year ago, and I ran into a hairdresser, and suddenly I had it! She was at the event handing …