3 Steps to Create Content Ahead of a Trend

by Julie Ewald Marketing, Social Media Leave a Comment

Another Las Vegas–based marketing wiz and I have our fingers crossed that our panel gets picked for SXSW 2016. The Social Twerkshop is all about trends and how to catch them on the way up and create content to take advantage of them before everyone else. Presently I’m pounding the online campaign trail, reminding fans and followers to vote for it (and you too, please), and I’ve been thinking about the topic a lot, particularly about what you need to do if you want to be able to create content ahead of a trend.

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7 Signs You’ve Found the Right Agency

by Julie Ewald Marketing, Small Business Tips Leave a Comment

There are a lot of marketing and content agencies out there, and even if they do good work, that doesn’t mean they are good for you. Yep, that means that Impressa Solutions might not even be a proper fit—even if it pains me to say it. So how do you know you’ve found the right agency to work with: 1. …

Why We Recommend Blogging to All of Our Clients

by Julie Ewald Blogging, Marketing, Small Business Tips Leave a Comment

We recommend blogging to all of our clients, and are a bit shocked when other marketers don’t do the same. This is because even though blogging may hold different levels of importance for different clients, it offers benefits to all of them that can be obtained even if they are blogging less frequently than our recommended minimum of one post …

Should You Outsource Blog Posts?

by Julie Ewald Blogging, Marketing Leave a Comment

As we are in the business of creating content for others, namely blog posts, it shouldn’t be shocking that I’m in favor of choosing to outsource blog posts. But it isn’t the right thing to do all the time. When should you outsource? Most of the time. This is because there are normally big benefits: Cost: Even with a firm …

A Friendly Market Is Never Guaranteed

by JP Gorman Marketing, Small Business Tips Leave a Comment

Market conditions might seem ideally suited to your business plan and method of attack, but don’t get comfortable, lazy, or entitled. Even in a friendly market, you have no idea what you might eventually be up against. For instance: In the mid-2000s, the housing and construction markets were going crazy. It was easy to make money in these fields, and …

How to Help a Freelancer or Agency Help You with Your Blog

by Julie Ewald Blogging, Marketing Leave a Comment

Outsourcing stuff you don’t have the time or talent for is a brilliant idea, but just bringing on an agency or a freelancer or three to turn out your blog content won’t be enough. Even if they are the most capable, experienced folks you can find, if you aren’t helping them help you, the results will certainly suffer. So, in case you were wondering, here are a few pointers on how you can help a freelancer or agency help you with your blog content:

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