Is DIY SEO OK?

by Julie Ewald Marketing, SEO Leave a Comment

That was smart of you to ask. You can do DIY SEO. But it can take up time. And if you are using us to plan, create, or post your content, we are already including these optimization elements with what we do—it’s part of the process. Most reputable content developers, and even freelancers, go there automatically. Learning the more advanced …

Help Yourself by Helping Others: Youtility

by Julie Ewald Blogging, Books, Marketing, SEO, Small Business Tips, Social Media, Writing Leave a Comment

When developing a content strategy for our clients, we place a high emphasis on value. Others will say the same thing and probably mean it, so the question is: who are they creating value for? This is a foundation of the book Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer–a title I found myself nodding “yes” to over and over again as I read.

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