Ideation or Brainstorming? Whatever You Call It, Spend Time On Ideas

by JP Gorman Small Business Tips Leave a Comment

Ideas are hard to get a handle on. They have no physical properties, no one knows where they come from, they’re invisible to the naked eye, and they don’t actually do anything themselves. In spite of all this, they are the essence of what it means to be human. They are the engine that runs the brains that separate us …

Time Is Not Money

by JP Gorman Small Business Tips Leave a Comment

Forget the old saying, “Time is Money.” Time is not money. It’s far more important. Many successful entrepreneurs can tell you story after story of the times they failed in business. Of funds misallocated, markets overestimated, and money promised that never materialized. A business requires money to both get started and to run, and without making money, a business is …

Content Is King (When It’s Well-Made)

by JP Gorman Small Business Tips Leave a Comment

If you’ve been involved with the digital content development industry for any appreciable amount of time, you’ve no doubt heard the phrase “Content is King.” Though not the mantra it once was, it still serves as a guiding principle. The word “content”, after all, is right there in the industry’s name, and the combination of the Internet’s ever-changing nature with …

A Buzzword Never Made a Sale

by JP Gorman Small Business Tips, Writing Leave a Comment

Think outside the box, and it could be a real game-changer. It’s all about synergy, and a value-add that could shift your paradigm to proactively effect your social currency and personal branding. Are you ready for a new normal? Apologies if the above paragraph made you sick. It made me squeamish to write. However, it helps to see buzzwords in …

7 Signs You’ve Found the Right Agency

by Julie Ewald Marketing, Small Business Tips Leave a Comment

There are a lot of marketing and content agencies out there, and even if they do good work, that doesn’t mean they are good for you. Yep, that means that Impressa Solutions might not even be a proper fit—even if it pains me to say it. So how do you know you’ve found the right agency to work with: 1. …

Work From Home? It’s Easier to Work at a Clean Desk

by JP Gorman Copywriting Tips, Small Business Tips Leave a Comment

It’s a blessing and a curse to work from home: a blessing because it means you’re capable and trustworthy enough to stay employed without having to go into the office every day; a curse, on the other hand, because you almost have to produce higher-quality work than your office mates if you want to keep it going. That second part is …

How to Create Good Relationships with Others in Your Industry

by Julie Ewald Small Business Tips Leave a Comment

A few posts back I wrote about how important it is to create good relationships with other folks in your industry, but it was pointed out to me that not everybody knows how to do that. And while you may have an idea of how to connect with others in the industry, you might want more inspiration on how to go about it. So here’s how to create good relationships with others in the biz.

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Why We Recommend Blogging to All of Our Clients

by Julie Ewald Blogging, Marketing, Small Business Tips Leave a Comment

We recommend blogging to all of our clients, and are a bit shocked when other marketers don’t do the same. This is because even though blogging may hold different levels of importance for different clients, it offers benefits to all of them that can be obtained even if they are blogging less frequently than our recommended minimum of one post …

Tips for Finding a Content Agency

by Julie Ewald Small Business Tips Leave a Comment

Finding a content agency is easy enough, but finding the right content agency is a whole lot tougher. How do you know you’ve found an agency that’s the best solution for you? You can’t really know until after you’ve started to work with them, but here are some tips to help you find an agency you should even consider: Experience …