A Buzzword Never Made a Sale

by JP Gorman Small Business Tips, Writing Leave a Comment

Think outside the box, and it could be a real game-changer. It’s all about synergy, and a value-add that could shift your paradigm to proactively effect your social currency and personal branding. Are you ready for a new normal? Apologies if the above paragraph made you sick. It made me squeamish to write. However, it helps to see buzzwords in …

Copywriting 101: Out of Ideas? Just Start Writing

by JP Gorman Copywriting Tips, Writing Leave a Comment

Writing works a little differently for a business professional than it does an artist. When expressing yourself artistically, you can wait on The Muse to provide the inspiration. When there’s a paycheck on the line, sometimes you have to start writing when you’re totally out of ideas. It’s a bummer, but there’s only way to get through it: Just start …

Bad News Can Be Good News: It’s All About Perspective

by JP Gorman FAQ, Small Business Tips, Writing Leave a Comment

Nobody likes to receive bad news. The emotions unleashed can take days, weeks, even years to pass. If you’ve ever lost a job for reasons beyond your control, you can relate. Even if it was a job you didn’t like, no one gets fired or laid off on good terms. Or if you’ve owned and lost a business, it didn’t …

Work from Home? A New Work Ritual Keeps You Motivated

by JP Gorman FAQ, Small Business Tips, Writing Leave a Comment

The phrase “work from home” seems an oxymoron to some, but the practice is the wave of the future. For a variety of reasons, companies are becoming more amenable to non-traditional work arrangements. When done properly, it’s a solid play for everyone involved. The most important thing to remember when embarking on such an arrangement, though, is that first word: …

You Need to Read Epic Content Marketing (Yes, You!)

by Julie Ewald Blogging, Books, Copywriting Tips, Marketing, Writing Leave a Comment

Joe Pulizzi’s Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less is one of the books I get really darn excited about. Like Content Rules, I wholeheartedly recommend it to our clients when I can, and if you are a current client and don’t have a copy—give a shout! …

Where’d The Time Go? Improve Your Time Management Skills With This Helpful Tip

by JP Gorman Small Business Tips, Writing Leave a Comment

Time management skills are ideally something we learn in our teens and perfect in our twenties, but the accelerated pace of modern life can feel designed to prevent us from ever getting on top of things. There just never seem to be enough hours in the day, not with work responsibilities, home responsibilities, errands needing run, and the (very) necessary …

Active Voice: A Writer’s Trick That Makes Your Content Better

by JP Gorman Copywriting Tips, Small Business Tips, Writing Leave a Comment

The following sentences say the same thing in two different ways. As you read each, think about which you prefer: An old man walked down the street and checked his watch. An old man was walking down the street checking his watch. Let’s try that again, with two more sentences: The small business owner decided he wanted more traffic. The …

Read “Content Rules” Before You Even Think of Writing Another Blog Post

by Julie Ewald Blogging, Books, Writing Leave a Comment

I read a lot of books about content and marketing. While I’m a professional when it comes to content, I always shy away from the word “expert” because there always is something more to learn. And the term content covers a wide array of stuff beyond blog posts—think videos, podcasts, and webinars, which are just part of the big picture. …

How to Talk To Women

by Julie Ewald Copywriting Tips, Writing Leave a Comment

Originally published in Las Vegas’ Infinity Business Magazine When it comes to creating content that speaks to women, the best intentions often go awry. Social conditioning, Sex and the City, religious traditions, advertising, social media, and more have all planted seeds in your brain. Even if you fight it, some have taken root. This is why, even with care, content …