There are many marketing channels today that you can use to promote your business such as social media and text marketing. But one tried and tested tool that is still considered the best is the use of email. Here are the reasons why you need to use email marketing and not let an opportunity to make a sale fall to the wayside.
1. Email marketing is quick and easy to set up.
With the help of a computer, an Internet connection, your customer’s email addresses, and a few hours of your time, you can get started with email marketing. Rather than using your conventional email, use an email marketing service provider such as MailChimp, Vertical Response, or Campaigner for its added functionality. By using these providers, you can keep track of those recipients who open your email, those who unsubscribed, as well as those who forwarded your email.
2. Email marketing is an inexpensive way to reach out to your customers.
Compared to the traditional marketing campaigns such as direct mail or print advertising, email marketing is less expensive. The email software programs that you can use for your email marketing are reasonably priced and some of them even offer a free trial.
3. Email marketing is reaching a targeted group of people who have some inclination to do business with you.
Blasting out unwanted emails to email addresses from a list you bought will only get yourself in trouble. You only send emails to those who have agreed to see offers and get news from you. Since they have chosen to get your emails, it means they want to hear from you.
4. Email marketing keeps you connected with your customers.
If you don’t make your presence felt by not keeping in touch with your customers through regular mails, they may do business with your competitors. Repeat customers are usually the top revenue stream for any business because you don’t get many chances to attract new customers.
5. Email marketing is still more effective than social media marketing.
Although social media is great at creating buzz and a valuable tool for customer engagement, email marketing attracts more customers and drives more sales. Email marketing remains hot and is not going away anytime soon because 80% of U.S. consumers check their email before starting their day. You establish a more personal connection with your customers through email. Rather than looking for anything to buy, people would rather talk about their lives, catch up with those they care about, or find interesting posts to share on social media platforms.