Ideation or Brainstorming? Whatever You Call It, Spend Time On Ideas

by JP Gorman Small Business Tips Leave a Comment

Ideas are hard to get a handle on. They have no physical properties, no one knows where they come from, they’re invisible to the naked eye, and they don’t actually do anything themselves. In spite of all this, they are the essence of what it means to be human. They are the engine that runs the brains that separate us …

Time Is Not Money

by JP Gorman Small Business Tips Leave a Comment

Forget the old saying, “Time is Money.” Time is not money. It’s far more important. Many successful entrepreneurs can tell you story after story of the times they failed in business. Of funds misallocated, markets overestimated, and money promised that never materialized. A business requires money to both get started and to run, and without making money, a business is …

Content Is King (When It’s Well-Made)

by JP Gorman Small Business Tips Leave a Comment

If you’ve been involved with the digital content development industry for any appreciable amount of time, you’ve no doubt heard the phrase “Content is King.” Though not the mantra it once was, it still serves as a guiding principle. The word “content”, after all, is right there in the industry’s name, and the combination of the Internet’s ever-changing nature with …

A Buzzword Never Made a Sale

by JP Gorman Small Business Tips, Writing Leave a Comment

Think outside the box, and it could be a real game-changer. It’s all about synergy, and a value-add that could shift your paradigm to proactively effect your social currency and personal branding. Are you ready for a new normal? Apologies if the above paragraph made you sick. It made me squeamish to write. However, it helps to see buzzwords in …

Work From Home? It’s Easier to Work at a Clean Desk

by JP Gorman Copywriting Tips, Small Business Tips Leave a Comment

It’s a blessing and a curse to work from home: a blessing because it means you’re capable and trustworthy enough to stay employed without having to go into the office every day; a curse, on the other hand, because you almost have to produce higher-quality work than your office mates if you want to keep it going. That second part is …

Copywriting 101: Out of Ideas? Just Start Writing

by JP Gorman Copywriting Tips, Writing Leave a Comment

Writing works a little differently for a business professional than it does an artist. When expressing yourself artistically, you can wait on The Muse to provide the inspiration. When there’s a paycheck on the line, sometimes you have to start writing when you’re totally out of ideas. It’s a bummer, but there’s only way to get through it: Just start …

Bad News Can Be Good News: It’s All About Perspective

by JP Gorman FAQ, Small Business Tips, Writing Leave a Comment

Nobody likes to receive bad news. The emotions unleashed can take days, weeks, even years to pass. If you’ve ever lost a job for reasons beyond your control, you can relate. Even if it was a job you didn’t like, no one gets fired or laid off on good terms. Or if you’ve owned and lost a business, it didn’t …

Your Heroes are Your Heroes; Your Small Business is All Yours

by JP Gorman Marketing, Small Business Tips Leave a Comment

Recently, an anecdote about the comedian Louis C.K. made the rounds on business blogs and social media. As the story goes, in the mid-90s he turned down a $500K annual salary to be head writer of Late Night with Conan O’Brien to instead focus on developing his comedy career. The point of the anecdote, as written, was that in order …