You Need to Read Epic Content Marketing (Yes, You!)

by Julie Ewald Blogging, Books, Copywriting Tips, Marketing, Writing Leave a Comment

Joe Pulizzi’s Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less is one of the books I get really darn excited about. Like Content Rules, I wholeheartedly recommend it to our clients when I can, and if you are a current client and don’t have a copy—give a shout! …

The Business of Belief: The Poetry of Brand

by Julie Ewald Books, Marketing Leave a Comment

My thoughts on The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe are ripped directly from my Amazon.com review, which the author called his favorite review ever via Twitter. This is an odd little book. This text reminded me of the quirky, profound cross-genre texts so many of us were …

Read “Content Rules” Before You Even Think of Writing Another Blog Post

by Julie Ewald Blogging, Books, Writing Leave a Comment

I read a lot of books about content and marketing. While I’m a professional when it comes to content, I always shy away from the word “expert” because there always is something more to learn. And the term content covers a wide array of stuff beyond blog posts—think videos, podcasts, and webinars, which are just part of the big picture. …

The Power of Habit can Help Your Business

by Julie Ewald Books, Small Business Tips Leave a Comment

It’s not surprise that The Power of Habit: Why We Do What We Do in Life and Business is a best seller. Available on Amazon, you can also snag one at any number of airports you will be traveling through this holiday season. A good read for anyone who wants to know why we do what we do or wants to make a real change, I see this one as a must for entrepreneurs.

Read More

Help Yourself by Helping Others: Youtility

by Julie Ewald Blogging, Books, Marketing, SEO, Small Business Tips, Social Media, Writing Leave a Comment

When developing a content strategy for our clients, we place a high emphasis on value. Others will say the same thing and probably mean it, so the question is: who are they creating value for? This is a foundation of the book Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer–a title I found myself nodding “yes” to over and over again as I read.

Read More