Copywriting 101: Out of Ideas? Just Start Writing

by JP Gorman Copywriting Tips, Writing Leave a Comment

Writing works a little differently for a business professional than it does an artist. When expressing yourself artistically, you can wait on The Muse to provide the inspiration. When there’s a paycheck on the line, sometimes you have to start writing when you’re totally out of ideas. It’s a bummer, but there’s only way to get through it: Just start …

Why We Recommend Blogging to All of Our Clients

by Julie Ewald Blogging, Marketing, Small Business Tips Leave a Comment

We recommend blogging to all of our clients, and are a bit shocked when other marketers don’t do the same. This is because even though blogging may hold different levels of importance for different clients, it offers benefits to all of them that can be obtained even if they are blogging less frequently than our recommended minimum of one post …

Should You Outsource Blog Posts?

by Julie Ewald Blogging, Marketing Leave a Comment

As we are in the business of creating content for others, namely blog posts, it shouldn’t be shocking that I’m in favor of choosing to outsource blog posts. But it isn’t the right thing to do all the time. When should you outsource? Most of the time. This is because there are normally big benefits: Cost: Even with a firm …

If Something’s Not Working, Break It Down and Start Over

by JP Gorman Copywriting Tips, Marketing, Small Business Tips Leave a Comment

A few weeks back, I was doing routine maintenance on my bicycle when it came time to change the rear wheel’s tube. The job, one of the easiest to perform, as far as basic maintenance goes, should’ve taken ten minutes, maybe fifteen if I went slow. Thirty minutes in, for some reason I still hadn’t finished the job. Finally, at …

Copywriting 101: If It Doesn’t Work, Get Rid of It

by JP Gorman Blogging, Copywriting Tips Leave a Comment

The worst mistake a copywriter can make is falling in love with a first draft. Reason being, that first draft of a piece is little more than a brain’s baby steps on the path to a much better, more fully-realized finished product. Before you get too impressed by your own genius, you’ve got to understand that most of what comes …

Work from Home? A New Work Ritual Keeps You Motivated

by JP Gorman FAQ, Small Business Tips, Writing Leave a Comment

The phrase “work from home” seems an oxymoron to some, but the practice is the wave of the future. For a variety of reasons, companies are becoming more amenable to non-traditional work arrangements. When done properly, it’s a solid play for everyone involved. The most important thing to remember when embarking on such an arrangement, though, is that first word: …

You Need to Read Epic Content Marketing (Yes, You!)

by Julie Ewald Blogging, Books, Copywriting Tips, Marketing, Writing Leave a Comment

Joe Pulizzi’s Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less is one of the books I get really darn excited about. Like Content Rules, I wholeheartedly recommend it to our clients when I can, and if you are a current client and don’t have a copy—give a shout! …

7 Things to Do After You Publish a Blog Post

by Julie Ewald Blogging, Marketing Leave a Comment

Hey, clients! This one is for you. And everyone else, you might be able to get something out of this too, because it doesn’t matter where the post comes from, these are the things to do after you publish a blog post. 1. Read it again. Out loud. Yep. Even though it’s gone out into the world, it doesn’t mean …

Why You Probably Don’t Want to Blog About Your Business

by Julie Ewald Blogging, Copywriting Tips Leave a Comment

Yes, your business indeed needs a blog. But your blog shouldn’t be about your business. You probably don’t want to blog about your business. Although you are all about your brand, the sad fact is others aren’t. Even your loyal customers or clients who give you referrals, spread the word about you on social, and seem borderline obsessed may not …

Active Voice: A Writer’s Trick That Makes Your Content Better

by JP Gorman Copywriting Tips, Small Business Tips, Writing Leave a Comment

The following sentences say the same thing in two different ways. As you read each, think about which you prefer: An old man walked down the street and checked his watch. An old man was walking down the street checking his watch. Let’s try that again, with two more sentences: The small business owner decided he wanted more traffic. The …