Don’t Let a Freelancer or Agency Run Wild with Your Blog (Or Your Budget)

by Julie Ewald Blogging Leave a Comment

I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When the sky is the limit, we are able to whip up a wonderful content mix that offers a range of something to cater to every persona that makes up their ideal audience. This allows us to create an entire library of brilliant on-brand content that’s basically begging to be shared and maybe even go viral. But this doesn’t mean this is always a good idea, as there are a few negative outcomes you could anticipate.

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7 Signs You’ve Found the Right Agency

by Julie Ewald Marketing, Small Business Tips Leave a Comment

There are a lot of marketing and content agencies out there, and even if they do good work, that doesn’t mean they are good for you. Yep, that means that Impressa Solutions might not even be a proper fit—even if it pains me to say it. So how do you know you’ve found the right agency to work with: 1. …

Tips for Finding a Content Agency

by Julie Ewald Small Business Tips Leave a Comment

Finding a content agency is easy enough, but finding the right content agency is a whole lot tougher. How do you know you’ve found an agency that’s the best solution for you? You can’t really know until after you’ve started to work with them, but here are some tips to help you find an agency you should even consider: Experience …

Bad News Can Be Good News: It’s All About Perspective

by JP Gorman FAQ, Small Business Tips, Writing Leave a Comment

Nobody likes to receive bad news. The emotions unleashed can take days, weeks, even years to pass. If you’ve ever lost a job for reasons beyond your control, you can relate. Even if it was a job you didn’t like, no one gets fired or laid off on good terms. Or if you’ve owned and lost a business, it didn’t …

How to Help a Freelancer or Agency Help You with Your Blog

by Julie Ewald Blogging, Marketing Leave a Comment

Outsourcing stuff you don’t have the time or talent for is a brilliant idea, but just bringing on an agency or a freelancer or three to turn out your blog content won’t be enough. Even if they are the most capable, experienced folks you can find, if you aren’t helping them help you, the results will certainly suffer. So, in case you were wondering, here are a few pointers on how you can help a freelancer or agency help you with your blog content:

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When You Should Hire a Freelancer Instead

by Julie Ewald FAQ, Small Business Tips Leave a Comment

We receive many requests from folks who are potential clients, but we aren’t the best fit for them. Often people could benefit more from working with a single freelancer over using the services of a firm like ours. If any of these sound like you, don’t contact us, but sign up for freelancing sites like Upwork (formerly oDesk), Freelancer, or Elance …

What is a content farm?

by Julie Ewald Marketing, Small Business Tips Leave a Comment

In the content business, there are different tiers of service providers. In my opinion, the content farm sits on the bottom rung. History As search engine optimization became a thing, web masters and marketers who wanted to outsmart search engines and climb through rankings needed content. And they needed a lot of it to be created quickly and cheaply. They needed …

3 Things You Shouldn’t Ask Your Virtual Assistant to Do

by Mary Joy Valle Small Business Tips Leave a Comment

Many of our clients are other small businesses. And as these expand, these small business owners come face to face with the biting reality that it’s impossible to continue to fly solo. If you’ve come to this realization, you know you need to focus more on what you do best and less on the things you either don’t do well or don’t enjoy doing. The good thing is there are people waiting on the wings who could step in and do those things for you, and for many tasks, these are “virtual assistants.” We utilize virtual assistants, and maybe you want to too.

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Don’t Hire that Freelancer: 3 Red Flags to Look For

by Mary Joy Valle Small Business Tips Leave a Comment

It’s a big mistake to go it alone looking after your business when there’s a plethora of people out there who can lend a helping hand, taking tasks you don’t have the time to do. That “I can do it all myself” attitude is a sure-fire recipe for burnout. As your business expands, so does the volume of tasks that you need to handle, and it’s time to stop sacrificing your weekends or vacation because there are freelancers out there to come to your rescue. While there are firms like Impressa Solutions that can handle your needs, there are times when a freelancer may make more sense for your business. But how do you know who is the best choice?

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