Do You Know Your Ideal Customer?

by JP Gorman Marketing, Small Business Tips Leave a Comment

Businesses need customers and clients. Huge corporations, five-and-dimes, cutting-edge behemoths, boutique outfits: if no one’s buying, the business ceases to exist. That said, not all customers or clients are created equal. The marketplace rotates on the needs of customers, yes, but a business needs to locate ones particularly amenable to what it sells and, once found, appeal to them directly. …