Ideation or Brainstorming? Whatever You Call It, Spend Time On Ideas

by JP Gorman Small Business Tips Leave a Comment

Ideas are hard to get a handle on. They have no physical properties, no one knows where they come from, they’re invisible to the naked eye, and they don’t actually do anything themselves. In spite of all this, they are the essence of what it means to be human. They are the engine that runs the brains that separate us …

Time Is Not Money

by JP Gorman Small Business Tips Leave a Comment

Forget the old saying, “Time is Money.” Time is not money. It’s far more important. Many successful entrepreneurs can tell you story after story of the times they failed in business. Of funds misallocated, markets overestimated, and money promised that never materialized. A business requires money to both get started and to run, and without making money, a business is …

7 Signs You’ve Found the Right Agency

by Julie Ewald Marketing, Small Business Tips Leave a Comment

There are a lot of marketing and content agencies out there, and even if they do good work, that doesn’t mean they are good for you. Yep, that means that Impressa Solutions might not even be a proper fit—even if it pains me to say it. So how do you know you’ve found the right agency to work with: 1. …

Should You Outsource Blog Posts?

by Julie Ewald Blogging, Marketing Leave a Comment

As we are in the business of creating content for others, namely blog posts, it shouldn’t be shocking that I’m in favor of choosing to outsource blog posts. But it isn’t the right thing to do all the time. When should you outsource? Most of the time. This is because there are normally big benefits: Cost: Even with a firm …

A Friendly Market Is Never Guaranteed

by JP Gorman Marketing, Small Business Tips Leave a Comment

Market conditions might seem ideally suited to your business plan and method of attack, but don’t get comfortable, lazy, or entitled. Even in a friendly market, you have no idea what you might eventually be up against. For instance: In the mid-2000s, the housing and construction markets were going crazy. It was easy to make money in these fields, and …

If Something’s Not Working, Break It Down and Start Over

by JP Gorman Copywriting Tips, Marketing, Small Business Tips Leave a Comment

A few weeks back, I was doing routine maintenance on my bicycle when it came time to change the rear wheel’s tube. The job, one of the easiest to perform, as far as basic maintenance goes, should’ve taken ten minutes, maybe fifteen if I went slow. Thirty minutes in, for some reason I still hadn’t finished the job. Finally, at …

Your Heroes are Your Heroes; Your Small Business is All Yours

by JP Gorman Marketing, Small Business Tips Leave a Comment

Recently, an anecdote about the comedian Louis C.K. made the rounds on business blogs and social media. As the story goes, in the mid-90s he turned down a $500K annual salary to be head writer of Late Night with Conan O’Brien to instead focus on developing his comedy career. The point of the anecdote, as written, was that in order …

Be a Better Boss: If You Won’t Do It, They Won’t Do It

by JP Gorman FAQ, Marketing, Small Business Tips Leave a Comment

It’s not easy being the boss. Responsibility for the success of a business makes for a pressure-packed working life, and that’s before you get to the pressures brought on by having to look after subordinates and keep them on-task. If Jim comes in late again without a call, or Lisa forgets to close-up properly one more time… But listen: you’re …

Copywriting vs. Copyright

by Julie Ewald Copywriting Tips, Small Business Tips, Writing Leave a Comment

As a freelancer, I had this conversation many times over: Random person: What do you do? Me: I’m a copywriter. Random: Oooooooh! You are an attorney!? Law is so complex! Me: Well…uh…not exactly. Random: Don’t sell yourself short! I was trying to copyright this logo I made, and… Me: I mean I write stuff. Random: Huh? Me: Copy. I write copy. …