Content Is King (When It’s Well-Made)

by JP Gorman Small Business Tips Leave a Comment

If you’ve been involved with the digital content development industry for any appreciable amount of time, you’ve no doubt heard the phrase “Content is King.” Though not the mantra it once was, it still serves as a guiding principle. The word “content”, after all, is right there in the industry’s name, and the combination of the Internet’s ever-changing nature with …

3 Steps to Create Content Ahead of a Trend

by Julie Ewald Marketing, Social Media Leave a Comment

Another Las Vegas–based marketing wiz and I have our fingers crossed that our panel gets picked for SXSW 2016. The Social Twerkshop is all about trends and how to catch them on the way up and create content to take advantage of them before everyone else. Presently I’m pounding the online campaign trail, reminding fans and followers to vote for it (and you too, please), and I’ve been thinking about the topic a lot, particularly about what you need to do if you want to be able to create content ahead of a trend.

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7 Signs You’ve Found the Right Agency

by Julie Ewald Marketing, Small Business Tips Leave a Comment

There are a lot of marketing and content agencies out there, and even if they do good work, that doesn’t mean they are good for you. Yep, that means that Impressa Solutions might not even be a proper fit—even if it pains me to say it. So how do you know you’ve found the right agency to work with: 1. …

Why We Recommend Blogging to All of Our Clients

by Julie Ewald Blogging, Marketing, Small Business Tips Leave a Comment

We recommend blogging to all of our clients, and are a bit shocked when other marketers don’t do the same. This is because even though blogging may hold different levels of importance for different clients, it offers benefits to all of them that can be obtained even if they are blogging less frequently than our recommended minimum of one post …

How to Help a Freelancer or Agency Help You with Your Blog

by Julie Ewald Blogging, Marketing Leave a Comment

Outsourcing stuff you don’t have the time or talent for is a brilliant idea, but just bringing on an agency or a freelancer or three to turn out your blog content won’t be enough. Even if they are the most capable, experienced folks you can find, if you aren’t helping them help you, the results will certainly suffer. So, in case you were wondering, here are a few pointers on how you can help a freelancer or agency help you with your blog content:

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