3 Steps to Create Content Ahead of a Trend

by Julie Ewald Marketing, Social Media Leave a Comment

Another Las Vegas–based marketing wiz and I have our fingers crossed that our panel gets picked for SXSW 2016. The Social Twerkshop is all about trends and how to catch them on the way up and create content to take advantage of them before everyone else. Presently I’m pounding the online campaign trail, reminding fans and followers to vote for it (and you too, please), and I’ve been thinking about the topic a lot, particularly about what you need to do if you want to be able to create content ahead of a trend.

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7 Things to Do After You Publish a Blog Post

by Julie Ewald Blogging, Marketing Leave a Comment

Hey, clients! This one is for you. And everyone else, you might be able to get something out of this too, because it doesn’t matter where the post comes from, these are the things to do after you publish a blog post. 1. Read it again. Out loud. Yep. Even though it’s gone out into the world, it doesn’t mean …

Read “Content Rules” Before You Even Think of Writing Another Blog Post

by Julie Ewald Blogging, Books, Writing Leave a Comment

I read a lot of books about content and marketing. While I’m a professional when it comes to content, I always shy away from the word “expert” because there always is something more to learn. And the term content covers a wide array of stuff beyond blog posts—think videos, podcasts, and webinars, which are just part of the big picture. …

A Facebook Page is NOT an Alternative to a Website

by Julie Ewald Small Business Tips, Social Media Leave a Comment

I can’t believe I need to say it, but a Facebook page is NOT an alternative to a website for your business! That Facebook page was sure easy to make, and maybe it even has some activity, but it’s not a replacement for a regular website. Why? It’s harder for search. I’m not just talking about SEO. I’m talking about …

20 Power Marketing Words that Sell

by Mary Joy Valle Copywriting Tips, Marketing, Social Media Leave a Comment

Anyone can scribble down words, phrases, and ideas, but bringing these words and ideas to life and turning them into something that generates a reaction is a skill that not everyone has. The better you do at digging into the emotions of your readers, the better the chances of inducing your customer to take the action you want them to …

3 Things You Can Learn from Your Competitors Using Social Media

by Mary Joy Valle Marketing, Small Business Tips, Social Media Leave a Comment

Today, it is hard to imagine a business not having a social media presence. A business without social media presence is like trying to do business without using the help of a good employee. Even if you don’t like using social media, the fact that your customers are there as well as your competitors—the very same people you don’t want …

OMG! Viral Marketing isn’t Really a Thing!

by Julie Ewald Marketing, Small Business Tips, Social Media Leave a Comment

A client dumped us last summer. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services were no longer needed because they decided to do “viral marketing.” I couldn’t even be mad when I read that–I was a little disappointed, but I knew it …

Help Yourself by Helping Others: Youtility

by Julie Ewald Blogging, Books, Marketing, SEO, Small Business Tips, Social Media, Writing Leave a Comment

When developing a content strategy for our clients, we place a high emphasis on value. Others will say the same thing and probably mean it, so the question is: who are they creating value for? This is a foundation of the book Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer–a title I found myself nodding “yes” to over and over again as I read.

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Get the Most Out of Your Online Press Release

by Julie Ewald Marketing, Social Media Leave a Comment

When coming up with your marketing strategy, online presence plays an essential role these days. You need to know how to get the most value out of your coverage online. One way is sending your online press release to established wire services. However, you shouldn’t stop there. Other methods are available to make sure you get the most mileage out …