A Buzzword Never Made a Sale

by JP Gorman Small Business Tips, Writing Leave a Comment

Think outside the box, and it could be a real game-changer. It’s all about synergy, and a value-add that could shift your paradigm to proactively effect your social currency and personal branding. Are you ready for a new normal? Apologies if the above paragraph made you sick. It made me squeamish to write. However, it helps to see buzzwords in …

Copywriting 101: Out of Ideas? Just Start Writing

by JP Gorman Copywriting Tips, Writing Leave a Comment

Writing works a little differently for a business professional than it does an artist. When expressing yourself artistically, you can wait on The Muse to provide the inspiration. When there’s a paycheck on the line, sometimes you have to start writing when you’re totally out of ideas. It’s a bummer, but there’s only way to get through it: Just start …