Julie Ewald

Founder, CEO, Creative Director

With Impressa Solutions since April 2012

Total experience in marketing, content, and consulting: 15 years

Areas of expertise:

Article Writing
Content Strategy
Email Marketing

Inbound Marketing
Marketing Materials
Marketing Training
Product Descriptions
Search Engine Optimization
Social Media Marketing
Web Content Creation
White Papers

Degrees & Certifications

HubSpot Content Marketing Certified, through June 2019

HubSpot Email Marketing Certified, through February 2019

HubSpot Inbound Sales Certified, through February 2019

HubSpot Inbound Certified, through March 2019

HubSpot Marketing Software Certified, through February 2018

Hootsuite Certified Professional, 2015

MFA Creative Writing, Goddard College, 2009

BA English & History, University of Wisconsin-Milwaukee, 2005


Speaker at UC-Berkeley Haas School of Business, 2017

Speaker at SFIMA Pubcon, 2017

Speaker at University Forum Lecture Series (UNLV), 2016

Speaker and Moderator at Pubcon, 2016

Speaker at WorkHacker (UT-Dallas), 2016

Webinar Presenter for The Social Media Monthly, 2015

Presenter at the Realtime Marketing Lab Fall Tour, 2015

Mentor at SXSW Interactive, 2015

Mentor at SXSW V2V, 2015


Las Vegas Innovation Marketing Association, Mentor and Volunteer Committee Chair

Internet Marketing Association

Vegas Young Professionals


Julie founded Impressa Solutions in Las Vegas, Nevada in 2012 in the middle of a successful freelancing career. What started as side projects for friends, family, and former employers had exploded thanks to oDesk (now Upwork), and she had to make a choice. It was either start turning down new business and reject requests from current clients or make a big leap and start a new business. It should be obvious, but if you hadn’t guessed, she chose the latter.

The personal and professional journey that lead Julie to creating Impressa Solutions was a meandering one. With a passion for writing, young Julie was convinced she would be a writer, but at the time she leaned more toward poetry and fiction than white papers and web pages. So it was a surprise that she enjoyed and excelled in roles that seemed so at odds with her education–her previous titles included restaurant supervisor, promotions coordinator, corporate trainer, automotive sales consultant, business consultant, office manager, head server, property manager, and marketing manager.

Despite the seeming disconnect, Julie’s background created a perfect storm for the success of Impressa Solutions. With ample practical experience with marketing, promotions, consulting, and management coupled with her academically honed writing ability, she is perfectly poised to deliver high value to clients and run a competent, creative team. Julie looks forward to continuing to guide Impressa Solutions for years to come.

She still calls Las Vegas home. There she enjoys gardening, fitness activities, learning languages, and knitting. She also loves meeting new people, as evidenced by extensive travel and her Airbnb “Superhost” status.

Follow Julie on Twitter at twitter.com/julieewald and connect with her on LinkedIn at linkedin.com/in/julietewald