Founder, CEO, Creative Director
With Impressa Solutions since April 2012
Total experience in marketing, content, and consulting: 15 years
Areas of expertise:
Search Engine Optimization
Social Media Marketing
Web Content Creation
Degrees & Certifications
HubSpot Content Marketing Certified, through June 2019
HubSpot Email Marketing Certified, through February 2019
HubSpot Inbound Sales Certified, through February 2019
HubSpot Inbound Certified, through March 2019
HubSpot Marketing Software Certified, through February 2018
Hootsuite Certified Professional, 2015
MFA Creative Writing, Goddard College, 2009
BA English & History, University of Wisconsin-Milwaukee, 2005
Speaker at UC-Berkeley Haas School of Business, 2017
Speaker at SFIMA Pubcon, 2017
Speaker at University Forum Lecture Series (UNLV), 2016
Speaker and Moderator at Pubcon, 2016
Speaker at WorkHacker (UT-Dallas), 2016
Webinar Presenter for The Social Media Monthly, 2015
Presenter at the Realtime Marketing Lab Fall Tour, 2015
Mentor at SXSW Interactive, 2015
Mentor at SXSW V2V, 2015
Las Vegas Innovation Marketing Association, Mentor and Volunteer Committee Chair
Internet Marketing Association
Vegas Young Professionals
Julie founded Impressa Solutions in Las Vegas, Nevada in 2012 in the middle of a successful freelancing career. What started as side projects for friends, family, and former employers had exploded thanks to oDesk (now Upwork), and she had to make a choice. It was either start turning down new business and reject requests from current clients or make a big leap and start a new business. It should be obvious, but if you hadn’t guessed, she chose the latter.
The personal and professional journey that lead Julie to creating Impressa Solutions was a meandering one. With a passion for writing, young Julie was convinced she would be a writer, but at the time she leaned more toward poetry and fiction than white papers and web pages. So it was a surprise that she enjoyed and excelled in roles that seemed so at odds with her education–her previous titles included restaurant supervisor, promotions coordinator, corporate trainer, automotive sales consultant, business consultant, office manager, head server, property manager, and marketing manager.
Despite the seeming disconnect, Julie’s background created a perfect storm for the success of Impressa Solutions. With ample practical experience with marketing, promotions, consulting, and management coupled with her academically honed writing ability, she is perfectly poised to deliver high value to clients and run a competent, creative team. Julie looks forward to continuing to guide Impressa Solutions for years to come.
She still calls Las Vegas home. There she enjoys gardening, fitness activities, learning languages, and knitting. She also loves meeting new people, as evidenced by extensive travel and her Airbnb “Superhost” status.